Jenaan entered the value chain through backwards and forwards integration.
The backwards integration strategy enabled Jenaan to offer turnkey solutions to Agricultural investors in the MENA countries. Strategic partners include respected OEM’s and suppliers of quality technology in water management and irrigation.
Jenaan has a strategic partnership and off take agreement with the Abu Dhabi Government through the Abu Dhabi Food Control Authority (ADFCA). Through this partnership Jenaan contributes to food security for the UAE. This is achieved by producing Agricultural produce on its own farms in various host countries. Jenaan also participate in the Strategic alliance which includes all the major producers and processors of Agricultural products in the UAE by securing supply for partners.