Jenaan entered the market directly by implementing three major projects that complies with the nature of the Saudi market and the new government trends.
- Importing Livestock – Import and supply high quality BEEF to cover the shortage in the growing Saudi market. This project focused on import of CHILLED BEEF from our operations in east Africa and its distribution throughout the main supermarket chain in Saudi Arabia.
- Importing Animal Feed – Import and supply best quality Animal Feed for the main dairy companies and all other consumers in the market, as an alternative on the government’s restriction on local forage production.
These projects are considered as part of Gulf countries food security which are reflected on the global market.